Privacy policy


This privacy policy describes the personal data collected or generated (processed) when using the websites of Bravo srl. It also explains how personal data is collected, processed, shared and protected, what choices are available to you in terms of personal data and how to contact us.

WHO is the owner of the personal data?

The company “Bravo srl”, the owner of the personal data will depend on how to interact with the Sites and will also depend on where you are in the world. The related companies are referred to as “Bravo srl”, “our”, “we” or “us”.

WHAT personal data is collected and WHEN?

Some personal data may be requested in order to provide the requested products or services. For example, when you make purchases, when you contact our consumer services, when you request to receive communications, when you create an account, when you participate in our events or competitions, or when you use our Sites.

This personal data includes:

  • Contact details including name, e-mail, telephone and shipping number, billing address
  • Login and account information, including screen name, password and unique user ID
  • Personal data including gender, hometown, date of birth and purchase history
  • Information of payment methods or credit card
  • Images, photos and videos
  • Data relating to physical characteristics, including weight, height and sizes (such as shoes size or clothing size)
  • Data relating to physical activity provided by the user or generated through our Sites
  • Your personal preferences including your wish list, as well as your marketing and cookie preferences.

We also collect additional personal data in order to develop certain features within our Sites. For example, we ask for access to phone location data to guide you to our stores.

This personal data includes:

  • Movement data detected by the device’s accelerometer
  • Photos, contacts and calendar information
  • Sensor data, including heart rate data and location data (GPS)
  • Information on social networks, including credentials and any information deriving from your public posts on Bravo srl or communications with us.

At the time of interaction with our Sites, some data is automatically collected from your devices or browsers. information on these practices is included in the next section “Cookies and Pixel Tags” of this privacy policy. This data includes:

  • Device ID, call status, network access, memory information and battery information
  • Cookies, IP addresses, referrer headers, data identifying the browser and version in use, web beacons and tags.


In compliance with local legislation, we do not allow registration on our Sites to those who have not reached the minimum age established by the law of their country of residence. Parental consent will be required for the participation of minors in Bravo srl experiences and events.

TOOLS for the management of Personal data that are collected

When using our Sites, we will promptly notify or request consent for certain practices. For example, we will ask for your consent to use your location and to send push notifications. Consent may be obtained through the Sites or by using standard permissions available on your devices.

In many cases, the browser or mobile platform will provide additional tools that will allow you to control when the device collects or shares certain categories of personal data. For example, the mobile device or browser may offer tools that will allow you to manage the use of cookies or location sharing. We invite you to familiarize yourself and use all the tools available on the various devices.

WHY and HOW personal data is used

We use personal data in the following ways:

To ensure the best functionality of Sites and Services that are requested:

When our Sites are used, we will use personal data to provide the requested product or service. or example, if you make a purchase on, or take part in an event or promotion, we will use the information provided to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use certain information about you, such as or delivery or payment methods, or information about the product that was purchased in order to help you solve a problem or respond to a question.

In many cases, to use particular functions of our Sites and Apps it may be necessary to provide Bravo srl with additional data or additional consent for the use of certain data in a certain way. Likewise, to share content on social media, you may be required to provide the relevant account credentials to log in.

To communicate information about our Products, Services, Events and for Other Promotional Purposes

After obtaining your consent, we will send marketing communications and news about Bravo srl products, services, events and other promotions. This consent can be revoked at any time.

If you are already a Bravo srl customer (for example, if you have placed an order with us), we may use contact details provided at the time of purchase to send communications for marketing purposes in similar Bravo srl products or services where it is permitted by the applicable law (unless you have chosen not to receive such communications). In other cases, consent will be required to send Bravo srl marketing information. We may also use the information provided and information relating to other Bravo srl products or services, such as the use of the Sites, visits or purchases made in personalize communications on products and services that may interest you.

To carry out, improve and maintain our Business, Products and Services

We will use the data provided to manage our business. For example, when you make a purchase, we will use that information for accounting, auditing and other internal functions. We may use personal data on how you use our products and services to improve your experience with Bravo srl and as an aid to diagnose technical and service problems and to better manage our Sites.

To guarantee our rights, property or safety

We may also use personal data in connection with the use of our Sites to prevent or detect fraud, abuse, illegal use, violation of out Terms of Use, and to comply with court orders, government requests or comply with the applicable law requirements.

For general research and analysis purposes

We use data about how our visitors use our Sites and services to understand customer behaviour or preferences. For example, we can use information on how visitors to search and find products to understand what are the best ways to organize and present products in our stores.

Other purposes

We may also use personal data in other ways and at the time of collection of the same we will give specific notice and request consent, where necessary.

Legal reasons

We process personal data in the terms established by law depending on the type of interaction with our Sites and Apps.

  • When purchasing Bravo srl products from our Sites, personal data is necessary to allow us to fulfil the contract we have entered into with you. For example, payment and contact details are required to proceed with the delivery of the order. For legal reasons such as our legitimate business interests, to comply with legal obligations, or to protect your vital interests.
  • For legal reasons such as our legitimate business interests, to comply with legal obligations, or to protect your vital interests.

SHARING of personal data

The sharing done by Bravo s.r.l.

Bravo srl share your personal data with:

  • Service providers who process personal data on behalf of Bravo srl, for example to process data relating to credit cards and payments, shipment and deliveries, hosts, to manage data, for sending e-mails, for research and analysis, to manage product promotions, as well as administer certain services. When we use third-party service providers, we enter into agreements that require them to take appropriate technical and organizational measures for the protection of personal data.
  • Other third parties to the extent necessary to: (i) comply with a government request, a court order or to comply with applicable laws; (ii) prevent illegal use of our Sites and Apps or violations of the terms and conditions of use of the Sites or Apps or our internal policies; (iii) defend against third party claims; and (iv) facilitate the prevention of fraud or investigation (e.g., counterfeiting).
  • Other third parties, where consent has been given.

We may also transfer the personal data we have in the event of a sale or transfer of all or part of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).

Your sharing

When using certain social features on Sites, it is possible to create a public profile which may include information such as name, profile picture and hometown. You can also share content with friends or the public, including information on the Bravo srl business. We invite you to use the tools we provide for the management of Bravo srl social sharing to check what information is made available through the social functions of Bravo srl.

PROTECTION and MANAGEMENT of personal data

Encryption and security

We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the security of personal data.

Internal transfers of personal data

The personal data we collect (or process) in the context of our Sites will be stored in Italy. Some of the data recipients with whom Bravo srl shares your personal data may be located in countries other than the country where your personal data was originally collected. The laws of those countries may not provide the same level of data protection as the country in which you initially provided your data. However, when we transfer personal data to recipients in other countries, including the United States, we protect that personal data as described in this privacy policy and in accordance with applicable law.

We take steps to comply with legal requirements applicable to the transfer of personal data to recipients located in countries outside the EEA or Switzerland that do not provide an adequate level of data protection. We use various measures to ensure that personal date transferred to these countries are adequately protected under the data protection provisions; this includes the signing of European Union Standard Contractual Clauses, verifying that the recipient has adopted Binding Corporate Rules or adheres to the EU-US Privacy Shield. For data transferred within Bravo srl, we use an intra-group data transfer agreement. Retention of personal data: we retain personal data for the time necessary for the purposes indicated in this privacy policy (unless otherwise required by law). In general, this means that we will keep personal data for as long as you have a Bravo srl account. Personal data relating to the purchase of products are kept longer to comply with legal obligations (for example those provided for by the tax and sales legislation and for the purposes of the guarantee).

RIGHTS relating to personal data

You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) the correction of personal data if incomplete or inaccurate; (iv) the deletion or limitation of personal data in certain circumstances provided for by applicable law. These rights are not absolute. If we have obtained consent for the processing of personal data, you have the right to withdraw your consent at any time.

If you wish to request a copy of your personal data or exercise any of your rights, please contact us using the email

Opt-out for direct marketing

If you have a Bravo srl account, you can oppose the receipt of marketing communications by changing your preferences in the “view and edit my profile” section of your Sites. The opt-out can also be exercised for the modification of subscriptions via email or SMS by clicking the link to unsubscribe or by following the opt-out instructions included in the message. Alternatively, you can contact us using

COOKIES and Pixel Tags

Bravo srl collects and records information from your browser when you use our Sites, which may also include personal data. We use a variety of methods, such as cookies and pixel tags, to collect this information, which may also include: (i) IP address; (ii) unique cookie identifier, information on cookies and information about the fact that the device has software to access certain features; (iii) unique device identifier and type of device; (iv) domain, browser type and language, (v) operating system and system settings; vi) country and time zone; (vii) previously visited website; (viii) information about your interaction with our Sites, such as clicks made, purchases and preferences indicated; and (ix) access times and referral URLs.

Third parties may also collect information from the Sites through cookies, third party plug-ins and widgets. Third parties collect data directly from your web browser and the processing and treatment of this data is subject to their respective privacy policies.

We use cookies and pixel tags to monitor the use of the Sites by our customers and to understand their preferences (such as country and language choices). This allows us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data relating to site traffic and interaction in the site, to identify trends and obtain statistics so that we can always improve our Sites. There are essentially three categories of cookies used on our sites:

  • Functional: these cookies are necessary for the basic functionality of the Site and are consequently always enabled. These include cookies that allow users to be remembered when browsing the Site in a single session or, if required, from one session to another. They help make shopping cart training and the checkout process possible, as well as assist with security and regulatory compliance issues.
  • Performance: these cookies allow us to improve the functionality of our Sites by monitoring their use. In some cases, these cookies improve the speed of processing requests and allow you to store the preferences of the selected site. Rejecting these cookies can lead to poorly specific information and slower operation of the site.
  • Social media and advertising: cookies related to social media offer the possibility to connect to social networks and share content from our sites through social media. Advertising cookies (from third parties) collect information to help better adapt advertising to your interests, both inside and outside our Sites. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in the display of advertisements of no interest to you or the inability to connect effectively with Facebook, Twitter or other social networks and / or share content on social media.

You can always change your preference by visiting the [“Cookie Settings”] at the bottom of each page of our Sites.

For a complete and updated summary of all third parties that access the web browser (through Bravo srl Sites or other), it is advisable to install a specially createdweb browser plug-in. You can also choose to have your computer send a warning every time a cookie is sent, or you can choose to disable all cookies. This can be done in the browser settings on each browser and device that is used. Each browser is partly different, so you will have to consult the browser’s help menu to find out the correct way to modify cookies. If you disable cookies, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not work properly.

USE OF Bravo srl Sites with third party products and services

Our Sites and Apps allow you to interact with a wide variety of other digital products and services. For example, our Sites and Apps can be integrated with third-party devices to track activities, with social networks, with music streaming services and with other digital services.

If you choose to connect you Bravo srl account to a third-party device or account, your rights with reference to the treatment of personal data on third-party platforms will be governed by the respective privacy policies. For example, if you choose to share your Bravo srl activity on social media platforms, the policies of these platforms will regulate the data collected there.

Our Sites and Apps may provide links to other websites and apps (of third parties) for your convenience or information. Linked Sites and Apps have their own privacy policies and rules, which we strongly recommend that you review. To the extent that any linked websites or apps are not owned or controlled by us, we are not responsible for their content or for the use of the websites or apps of for the privacy policies of such website or app.

CHANGES to our privacy policy

Applicable law and our practices change over time. Should we decide to update our privacy policy, we will post the changes on our Sites and Apps. If we change the way we process personal data, we will provide prior notice, or where required by law, consent will be required before implementing such changes. We strongly recommend that you read our Policy and keep yourself informed about our policies. The privacy policy was last amended in May 2018.


We welcome questions, comments and concerns about our privacy policy practices.

You can send an e-mail to

Privacy complaints will be evaluated in order to resolve the problem in a timely and effective manner. ou also have the right to lodge a complaint with the Guarantor Authority of your country of residence.